REIMAGINE

Set against a canvas of true sustainability, Jaguar Land Rover’s Reimagine strategy has been designed to create a new benchmark in environmental, societal and community impact for a luxury business. 
 
Jaguar will be reimagined as an all-electric luxury brand from 2025 with all models built exclusively on a pure electric architecture. 
 
We have set a target to become a net zero carbon business across our supply chain, products and operations by 2039. We will lead on clean energy and continue to advance our role in the circular economy.

Every stage of new vehicle development is underpinned by circular economy principles and a systematic approach to reducing our overall impact on the planet.

WASTE SENT TO LANDFILL

0

tonnes

UK manufacturing sites achieve zero waste sent to landfill.

ALUMINIUM RECYCLED

360,000

tonnes

Closed-loop scrap that has been reprocessed for vehicle architectures between 2013 and 2020.

SINGLE USE ITEMS REMOVED

14

million

Single-use items that have been removed from across our business.

RECYCLED SCRAP USED

75

%

Recycled aluminium content that has been reused from the scrap generated by vehicle body pressings.

INVESTING IN OUR PEOPLE AND SOCIETY

SUPPORTING COMMUNITIES ACROSS THE GLOBE

SUPPORTING COMMUNITIES ACROSS THE GLOBE

We provide our technology to support disaster resilience, accessing remote communities, and fighting disease. We also develop education programmes that shape a brighter future for the next generation and create and contribute to a variety of initiatives that benefit societies across the globe.

OUR PEOPLE ARE THE HEART OF OUR COMPANY

OUR PEOPLE ARE THE HEART OF OUR COMPANY

We nurture their talent to tackle some of the biggest challenges facing society and offer lifelong learning opportunities through the Jaguar Land Rover Academy. We believe in valuing all colleagues equally and are committed to creating an environment where everyone can flourish.

SOCIAL IMPACT, FROM GLOBAL TO HYPER LOCAL

SOCIAL IMPACT, FROM GLOBAL TO HYPER LOCAL

We have combined the talents of our people with our latest technology to deliver meaningful and targeted social impact projects around the world, from global projects benefiting millions to “hyper local” initiatives helping individuals and communities around our facilities.

SUSTAINABLE CHOICES FOR OUR CUSTOMERS

The world around us is changing and so are we. We are adapting our products and services by offering our customers sustainable choices delivered through the best of British design and engineering.

AESTHETICS WITH ETHICS

We are pioneering responsibly-sourced interior materials that are both aesthetically and functionally relevant, for our customers. 
 

We have developed premium textiles, produced using natural plant fibres and recycled plastics, offered as alternatives to leather interiors.

SUPPORTING COMMUNITIES

Our Jaguar and Land Rover brands are electrified, with a growing portfolio of all-electric, plug-in hybrid and mild hybrid options. Our hybrid technologies help to power cutting edge Ingenium diesel and petrol engines that are lighter, cleaner and smaller.

OUR PEOPLE

We are shaping the future of electric vehicle technology. With academic and commercial partners, we are at the forefront of next-generation battery technology, from concept and laboratory testing, to assembly and mass production. 

 

Through our Jaguar Racing Formula E team, we are pushing the next generation of electric vehicle technology to its limits in the spotlight of global competition.

Jaguar XF Climate Control
View of highway road bridge
 Headlights view of Jaguar E-PACE
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