JAGUAR X ATTITUDE
OUR DRIVE TOWARDS DIVERSITY,
EQUALITY AND INCLUSION
Since 2016, Jaguar has been a proud partner to the world’s biggest LGBTQ+ media brand, Attitude Magazine. Today, our partnership continues to be anchored by a range of immersive activations, all focused around our ‘Powered by’ sponsorship of the Annual Attitude Awards – the largest event of its kind anywhere in the world.
The 2022 Attitude Awards powered by Jaguar will take place on 12th October at the iconic Roundhouse in London. This year’s event will be hosted by Michelle Visage and will feature a headline performance show by Sink the Pink with Melanie C. Jaguar will be sponsoring two of the 13 Awards on the night for Culture and Music.
ATTITUDE X JAGUAR: THE CREATORS
Jaguar partnered with Attitude to celebrate the successes and amplify the voices of two queer creatives who make it their business to stand out, live unapologetically and show the world something unexpected.
LAYTON WILLIAMS
Layton Williams was born to be a star. Making his West End debut at the age of 12 as the first Billy Elliot of colour in history, Layton continues to exemplify the term triple-threat and is constantly breaking down barriers of representation in his industry. We spoke with the star on his meteoric rise to fame, living his authentic self, and why representation is so vital for him
DANIEL W. FLETCHER
Since graduating from Central Saint Martin’s in 2015, Daniel W. Fletcher continues to enjoy win after win in the fashion world and beyond. We spoke with Daniel on his creative process and why he no longer cares what people think of him.
OUR SHARED VALUES
Equality is at the forefront of the decisions Jaguar makes everyday, and we are proud to stand alongside Attitude Magazine in changing beliefs and behaviours for the better.
STONEWALL PARTNERSHIP
Jaguar Land Rover is currently the only automotive brand to be a Stonewall Diversity Champion Member. This is the leading employers' programme for ensuring all LGBTQ+ staff are accepted without exception in the workplace.
SUPPORTING PRIDE
A special edition Jaguar I-PACE joined the fun at Birmingham Pride in May 2019. The car was adorned with a unique rainbow marque, rainbow stripes, and the message ‘Jag You Are’ emblazoned on the bonnet.